Just like boxing’s mythical ’pound-for-pound’ title, the unofficial designation of being the world’s fastest production car doesn’t have any trophies. Sure, there’s the Guinness World Records, but really, the whole thing about which car can hit the highest top speed is a conversation best served for those who really do care about it. Say, somebody like Bugatti who is the current record-holder for the fastest production car on the planet, the Veyron Super Sport. This company clearly lists speed high on their level of priorities and the company’s new CEO, Wolfgang Durheimer, is aiming to keep it that way by stating that Bugatti will continue to produce the world’s fastest cars.

In an interview with CAR Magazine, Durheimer made no bones about the company’s obsession with always being the fastest, saying that its a cornerstone of the modern Bugatti philosophy.

’It is vital that Bugatti produces the world’s fastest car,’ he said. It’s hard to take his words with a grain of salt because the company has a history of one-upping cars that take the claim of being the fastest in the world away from them. Remember when the SSC Ultimate Aero arrived and overtook the Veyron in the top spot? Bugatti responded by releasing the Super Sport, a juiced up version of their Veyron supercar.

"It’s human nature," Durheimer said. "We are always going to want to find out who runs the 100m the fastest. It’s the same with cars."

Say what you want about Bugatti’s apparent obsession with being the fastest of them all, but you can’t deny that they’ve come out swinging and hit home runs when the situation calls for it.

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Ce qui a été déjà inventé appartient au passé, seules les innovations sont dignes d'intérêt - Ettore Bugatti