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 Post subject: Bugatti The Brand
PostPosted: Fri May 05, 2017 3:32 pm 
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Joined: Mon May 15, 2006 5:30 pm
Posts: 1628
Location: Molsheim - France
Bugatti is the brand of a family of artists who distinguished themselves in an environment
where other automotive brands were operated by entrepreneurs with a purely technical
background. The company founder Ettore Bugatti, born and raised in Milan, Italy, succeeded
in uniting this artistic approach with his technical innovations, thus creating the foundation of a
design language that was to mould the Bugatti marque. The result has been a series of
vehicles far ahead of their time, and which are today numbered amongst the most valuable
classic cars in the world. The brand’s central philosophy of “Art, Forme, Technique” is a
description of its mystique.
Bugatti’s history is marked by a host of dazzling automotive masterpieces but also by an
unmatched racing record. Although the grand Bugattis such as the 57SC Atlantic or the
majestic Royale, are still regarded as superlative, the lightweight, agile and temperamental
Type 35, which won Bugatti so many titles, is just as representative of the Bugatti brand.
Still based where the brand was founded more than 100 years ago, in Molsheim (Alsace,
France), Bugatti today is an ingenious combination of the artistic roots of its Italian founders,
the distinctive understanding of the French for exclusive luxury products and brands as well as
the internationally acknowledged German engineering and technological leadership.
The development of the Bugatti Veyron represented one of the greatest technical challenges
in automotive history. Bugatti holds two speed world records, the Super Sport is the fastest
production car in the world with a top speed of 431.072 km/h and the Grand Sport Vitesse is
the world’s fastest production roadster with a top speed of 408.84 km/h driven with the roof
down.
To date all 450 Veyron, the coupés (Veyron 16.4 and the Super Sport), which were limited to
300 units, and the 150 roadster versions (the Grand Sport and the Grand Sport Vitesse) are
sold out. So far no other carmaker has managed to successfully market a product that stands
for unique top-class technical performance and pure luxury in a comparable price/volume
range.
At the 86th International Geneva Motor Show Bugatti presented its latest creation. The French
luxury brand unveiled the Bugatti Chiron, the most powerful, fastest, most luxurious and most
exclusive production super sports car in the world. With a power output of 1,500 HP,
unprecedented for production vehicles, an exceptionally high torque value of 1,600 Nm
between 2,000 and 6,000 rpm and a wide variety of technical innovations, the Chiron sets new
standards in every respect. The Chiron is therefore very well-positioned to become the next
world speed record holder and reach a maximum speed significantly above the record
currently held by Bugatti. The Chiron is built at the company’s headquarters in Molsheim. Only
500 of these exceptional cars are to be produced. Currently advance orders have been
received for half of the entire Chiron series.
With 34 car dealerships and service partners in 17 countries, Bugatti is a global player today.
The brand has a presence in regions including Europe, North America, the Middle and
Asia/Pacific.
March 2017

_________________
Ce qui a été déjà inventé appartient au passé, seules les innovations sont dignes d'intérêt - Ettore Bugatti


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