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Author:  Pur Sang [ Wed Nov 12, 2014 6:12 pm ]
Post subject:  London

World’s first Bugatti lifestyle boutique opens in London

• Bugatti continues to establish itself as a luxury brand in the lifestyle sector
• Flagship project for Bugatti’s retail and store concept
• Up to 30 exclusive boutiques are due to follow worldwide over the next five years

Molsheim / London, 12 November 2014.

The British capital will be lit up in the traditional blue of Bugatti today (Wednesday). Themed around the concept of “The Blue of London”, Bugatti is set to open its very first lifestyle boutique on Brompton Road in the exclusive Knightsbridge district. Following the successful launch of its lifestyle collection in Milan last year, this is the next major step in the French super sports car manufacturer’s brand extension strategy. Up to 30 additional exclusive Bugatti boutiques are due to be opened in key international financial and fashion hubs over the next five years.


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