|Page 1 of 1|
|Author:||Pur Sang [ Thu Jul 02, 2015 10:41 am ]|
|Post subject:||Comité Colbert|
Bugatti invited to become a member of Comité Colbert
Comité Colbert is a renowned network of excellence of selected French luxury brands and traditional companies
Bugatti is the first car brand to join Comité Colbert
|Author:||Pur Sang [ Thu Jul 02, 2015 6:10 pm ]|
|Post subject:||Comité Colbert|
Molsheim, 2 July 2015.
The renowned French company association Comité Colbert has decided to adopt the luxury car brand Bugatti as a new full member as of 1 July 2015. Since its foundation in 1954 the main objective of the Paris-based organisation is to promote the “Art de Vivre” of French luxury brands and associated cultural institutions on an international level. Bugatti is the first car manufacturer to be nominated as a full member.
“Membership of the Comité Colbert is a great honour for Bugatti. We are proud to be a part of this exclusive club of great French luxury companies and brands of worldwide renown,” said Dr Stefan Brungs, Board Member for Sales, marketing and Customer Service of Bugatti Automobiles S.A.S. “Bugatti embodies luxury, tradition and performance like no other car brand. Around 20 years ago we took the conscious decision to re-establish the company at its birthplace in Molsheim and to lead it into a successful future.
“Bugatti is the very first car brand to be asked to join the Comité Colbert. The company stands for French luxury, innovation and creative energy. We are delighted to welcome this exclusive and legendary brand to our ranks,” commented Elisabeth Ponsolle des Portes, General Commissioner of Comité Colbert.
Alongside other great brands such as Boucheron, Chanel, Hermès, Cartier, Champagne Krug and the Hôtel Ritz, Bugatti now represents the esprit and innovation of the French luxury goods industry worldwide.
The values to which Comité Colbert is committed also serve as the criteria for becoming a new member: in addition to striving to internationalise the highest ethical principles, members must have strong cultural ties and manufacture highly exclusive products that are characterised by the highest levels of creativity and ingenuity.
About the Comité Colbert
The Comité Colbert was founded in 1954 by the French perfumer Jean-Jacques Guerlain. Then, as today, the stated aim of the Paris-based company association was to promote French lifestyle and the associated highest quality standards across national boundaries. It owes its name to the luxury association of Jean-Baptiste Colbert, who played a vital role in promoting the export of French luxury goods in the 17th century as treasury minister under theSun King, Ludwig XIV.
Today the Comité Colbert is a network of 80 companies from the luxury goods industry as well as 14 cultural institutions. The members include renowned French jewellers, Haute Cuisine restaurants, fashion houses, perfumers and cosmetics companies and now also a carmanufacturer. Each of these companies shares the Colbert values and acts as an ambassador for the French luxury goods industry all over the world.
Unlike any other car brand, the origins of the Bugatti brand lie in art and in striving to achieve technical excellence through innovation. Company founder Ettore Bugatti successfully combined an artistic approach with his technical concepts and in the process laid the foundations of a design language which still shapes Bugatti today. He created vehicles that were ahead of their time and are now among the most valuable classic cars in the world. The credo of the brand “Art, Forme, Technique” perfectly encapsulates this legendary approach.
Still based in Molsheim (Alsace, France), where the company was founded more than 100 years ago, Bugatti is now part of the Volkswagen Group. The Italian roots of its founder are reflected in the brand's artistry and it also stands for the French passion for luxury products as well as German engineering excellence. Bugatti opened a new chapter of its successful future at the start of this century with the Bugatti Veyron 16.4. The Veyron is the most powerful and fastest series production sports car in the world and is unmatched in terms of performance, unique hand-crafted manufacturing and exclusive equipment with the highest degree of individualisation options. All 450 vehicles have been sold. So far no other car manufacturer has managed to successfully market a product that stands for unrivalled technical performance and pure luxury at comparable numbers and prices.
|Page 1 of 1||All times are UTC + 1 hour|
|Powered by phpBB © 2000, 2002, 2005, 2007 phpBB Group