The two US dealers are the first in the world to have French super sports car manufacturer’s new showroom design
New York dealer also moves to new address in Manhattan
Other global showroom locations with the new brand design are to follow
Bugatti Board of Management Member Stefan Brungs: “The new showroom concept is a fundamental investment in the future of our brand.”
Molsheim/New York City/Miami, November 6, 2015.
Thursday night, Bugatti celebrated two premieres: The dealer partners of the French super sports car brand in New York City and Miami, Manhattan Motorcars and Braman Motors, opened the first showrooms in the world with the new brand design developed by Bugatti for its dealers. At the same time, Manhattan Motorcars moved to an attractive new location on Manhattan’s West Side, only a few blocks south of Central Park. In the near future, other locations around the world will present the new brand design as well. Currently, Bugatti has 27 dealers in 13 countries.
“North America is a very important market for Bugatti. About a quarter of our Veyron series, which is sold out, is located in North America and customers here are showing phenomenal interest in the next Bugatti super sports car. Its development is running at full speed,” said Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, Customer Service and Brand Lifestyle, at the inauguration of the new showroom in Manhattan. “Our new showroom design impressively demonstrates the success of our brand at our dealer locations. This is a fundamental investment in the future of the brand.”
Maurizio Parlato, Chief Operating Officer (COO), Bugatti of The Americas, honored the commitment of the dealers in his region: “Bugatti is the world’s most exclusive super sports car brand. Our partners are proud to be the first to have implemented our new showroom design. They have demonstrated tremendous passion and enthusiasm for Bugatti as well as strong confidence in the brand.”
Bugatti Manhattan has a showroom area of 92 m² (almost 1,000 sq ft) at 711 Eleventh Avenue. Bugatti Miami now has a showroom with an area of 240 m² (almost 2,600 sq ft) at its well-known address at 2060 Biscayne Boulevard.
The new showroom concept was developed to provide visitors to dealerships throughout the world with the special brand experience that customers and guests enjoy at Bugatti’s headquarters in Molsheim, France. The newly designed Bugatti showrooms are easy to recognize; the contemporary presentation is dominated by blue, Bugatti’s brand color, with distinctive lines and clear surfaces reminiscent of Bugatti super sports cars.
“Our showroom concept allows people to experience our brand values Art, Forme, Technique and projects the flair of Molsheim into the world,” Stefan Brungs explains. “We have created an exclusive and luxurious atmosphere for customers, focusing on the technical fascination of our brand and on its long and impressive tradition.”
There is a heritage section devoted to the brand values of Bugatti. In Manhattan and Miami, three wall-mounted steles each highlight one of the three facets. Each stele has a monitor with films and animations presenting the brand value concerned. The digital content is underscored by impressive exhibits in a presentation area.
Product information and presentations as well as highlights from the history of the Bugatti marque can be called up on a horizontal communication strip running along the wall. In addition, customers can configure their new Bugatti here. The whole system can be controlled intuitively from an iPad or tablet after customers have taken a seat in the comfortable lounge area. The lounge features furniture from Bugatti Brand Lifestyle designed especially for the brand’s new showrooms. The customized, authentically-shaped armchairs are made from the finest leather and blue exposed carbon fiber with high-grade materials and workmanship like those used for a Bugatti super sports car. The sides are decorated by the EB logo.
A white brand wall with sweeping curves and adaptable background lighting with Bugatti’s red oval logo, the so-called macaron, forms the backdrop for the star of each showroom – the world’s most powerful production super sports car.
Further showrooms are due to open in Munich, Monaco and Tokyo over the next few months. With 27 dealers in 13 countries, Bugatti is now a global player.
Showroom addresses:
Bugatti Manhattan – Manhattan Motorcars, 711 Eleventh Avenue, New York, NY 10019
Bugatti Miami – Braman Miami, 2060 Biscayne Boulevard, Miami, FL 33137
About Bugatti
Bugatti is the brand of a family of artists who distinguished themselves in an environment where other automotive brands were operated by entrepreneurs with a purely technical background. The company founder Ettore Bugatti, born and raised in Milan, Italy, succeeded in uniting this artistic approach with his technical innovations, thus creating the foundation of a design language that was to mold the Bugatti marque. The result has been a series of vehicles far ahead of their time, and which are today numbered amongst the most valuable classic cars in the world. The brand’s central philosophy of “Art, Forme, Technique” is a description of its mystique.
Still based where the brand was founded more than 100 years ago, in Molsheim (Alsace, France), Bugatti today is an ingenious combination of the artistic roots of its Italian founders, the distinctive understanding of the French for exclusive luxury products and brands as well as the internationally acknowledged German engineering and technological leadership.
Bugatti opened a new chapter of its successful future at the start of this century with the Veyron 16.4. The Veyron is the most powerful and fastest production sports car in the world and is unmatched in terms of performance, unique hand-crafted manufacturing and exclusive equipment with the highest degree of individualisation options. All 450 vehicles have been sold. So far no other car manufacturer has managed to successfully market a product that stands for unrivalled technical performance and pure luxury at comparable volume and prices. Currently Bugatti is working on its next super sports car which will follow the Veyron in the not too distant future.
