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|Author:||Pur Sang [ Thu Jun 16, 2016 5:51 am ]|
|Post subject:||New collaboration|
Bugatti enters collaboration with LUISAVIAROMA
Molsheim/Florence, 15 June 2016.
French luxury car brand Bugatti and LuisaViaRoma, one of the biggest international concept stores, have just signed an exclusive collaboration deal. From June 2016 and for the next two years, the Ettore Bugatti collection will be available to local and international clientèle both in the LuisaViaRoma store and on the Luisaviaroma.com website. LuisaViaRoma becomes the first place in Italy where shoppers can buy the clothing and accessories ranges of the Ettore Bugatti Collection, a lifestyle brand extension born in 2013 reflecting the spirit of the supercar firm.
With their unique style, flamboyant attitude, skilled workmanship and exquisite materials that make every piece look and feel extraordinary, the clothing and accessories in the autumn/winter 2016 collection will be the first to appear at LuisaViaRoma.
The launch of this collaboration with LuisaViaRoma was celebrated with an exclusive special
event on the installation “Bridge of Love” on the Arno during Pitti Uomo last night.
|Author:||Pur Sang [ Sun Jul 03, 2016 7:14 pm ]|
|Post subject:||Re: New collaboration|
GIORGIO ARMANI COLLABORATES WITH BUGATTI ON A LIMITED EDITION LINE OF PRODUCTS
Milan / Molsheim, June 30th, 2016
Giorgio Armani and renowned luxury car manufacturer Bugatti are pleased to announce their collaboration for the creation of an artisanal capsule collection of small leather goods and refined clothing – Giorgio Armani for Bugatti. The Italian and the French brand have come together for the first time to promote a vision of dynamic and timeless elegance. The objective of Giorgio Armani and Bugatti is to offer their customers products that are distinguished by top-quality materials and the skill evident in their creation. The Giorgio Armani for Bugatti capsule collection is made for a sophisticated man who constantly seeks out exclusive luxury.
“It was very natural to come together with Bugatti. We both worship things that are made well, made to last, created out of the best materials. The capsule condenses this encounter in a series of clothes and accessories designed to be worn by men who only look for the best and who live an active and dynamic lifestyle”, said Giorgio Armani.
"Cooperation with Giorgio Armani is a great honour for us," said Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. "When one of the most influential and highly recognised fashion and lifestyle brands and the most exclusive super sports car brand in the world, which has its roots in art and design, join forces, this is an unusual, exciting and inspiring project. The result is an extremely well-made combination of the style and perfection of Giorgio Armani and the Bugatti brand DNA."
Accessories and garments in the capsule collection, launching for autumn/winter 2016-2017, feature details that reference the iconic motifs of the Bugatti brand. The horseshoe-shaped emblem on the front of the cars is seen on pendants for bags, while Bugatti’s brand colour blue appears on inner linings of bags, in interior pockets and on the treads and insoles of footwear. The palette, focused on the three stylish and timeless colours of cognac, army green and blue, is a recurring element of the collection. The highlight of the accessories is an elegant briefcase in soft calfskin, made entirely by hand, with a convenient front pocket; there is also an exquisite version of this piece in lined matte crocodile suede, tactile and luxurious in Bugatti blue. In addition, there is a more roomy weekend bag, while small leather goods, available in calfskin or crocodile skin, include belts, wallets, iPad cases, and beauty cases featuring a prominent zip closure. Clothing includes a coat and blouson jacket in refined double cashmere, superfine cashmere sweaters, a leather jacket with raised collar and concealed hood, as well as treated denim jeans that look as soft as velvet, thanks to their handmade flocking. The offering is rounded off with calfskin sneakers with crocodile details, which have a blue interior and a Giorgio Armani for Bugatti label, a sports driver blazer in crocodile skin, available in cognac and army green, and a cap in double cashmere cloth with trim in Bugatti blue. Garments and accessories are manufactured in limited editions and numbered, and display the special logo:
Giorgio Armani for Bugatti.
The capsule collection will be on sale from August 2016 in select Giorgio Armani boutiques and in Ettore Bugatti lifestyle boutiques.
About Giorgio Armani
The Armani Group is among the leading fashion and luxury companies worldwide. The Group designs, produces, distributes and sells fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewellery, cosmetics, perfumes, furniture and home decor under the following brands: Giorgio Armani Privé, Giorgio Armani, Emporio Armani,
Armani Collezioni, AJ Armani Jeans, A/X Armani Exchange, Armani Junior and Armani/Casa. At the end of 2015, the Group's distribution network has 2,983 points of sale, comprised of 165 Giorgio Armani stores, 338 Emporio Armani stores, 754 Armani Collezioni stores, 238 A|X Armani Exchange stores, 880 AJ Armani Jeans stores, 198 Armani Junior stores and 56 Armani/Casa stores in more than 60 countries across the globe. Among these, 83 Giorgio Armani, 89 Emporio Armani, 82 Armani Collezioni, 108 A|X Armani Exchange, 39 AJ Armani Jeans, 22 Armani Junior and 6 Armani/Casa stores are directly managed.
Bugatti Automobiles S.A.S. is the manufacturer of the world’s most powerful, fastest, most exclusive and most luxurious production super sports car. Since it was established in 1909, the French luxury brand has had its headquarters at Molsheim, Alsace, where 450 Veyrons were produced from 2005 to 2015 and the new Chiron, which is to appear in a series limited to 500 cars, is to be hand-crafted from the late summer of 2016. The brand, which has been part of the Volkswagen Group since 1998, employs almost 300 people. With 32 dealers and service partners in 17 countries in Europe, North America and the Middle and Far East, Bugatti Automobiles S.A.S. is a global player.
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