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|Author:||Pur Sang [ Thu Sep 22, 2016 1:28 pm ]|
Bugatti Brussels opens redesigned showroom
Reopening of showroom in new brand design at new address in Brussels
Largest Bugatti showroom in Europe with almost 120 square metres
First appearance of the Bugatti Chiron in Belgium
Bugatti and D’Ieteren Group celebrate 10 years of successful cooperation
Molsheim/Brussels, September 22, 2016.
Today, Bugatti is celebrating the reopening of its showroom in Brussels in the new brand design. However it is not only the design that is new but also the address of Bugatti Brussels in the Elsene-Ixelles district at the heart of the Belgian capital. With an area of almost 120 square metres, the showroom is also the brand’s largest in Europe. Bugatti took the inauguration of the new showroom as an opportunity to present its new 1,500 PS super sports car, the Chiron1, in Belgium for the first time. Since 2006, Bugatti’s exclusive sales partner in Belgium has been the D’Ieteren Group. Bugatti Brussels is the seventh European dealership with the new showroom design. All in all, Bugatti is represented by 33 dealers in 17 countries around the world.
“With the inauguration of this exclusive showroom here in Brussels, Bugatti and the D’Ieteren Group are celebrating 10 years of successful cooperation,” said Dr. Stefan Brungs, Member of the Board of Bugatti Automobiles S.A.S. for Sales, Marketing and Customer Service, at the official opening ceremony. “Here in the Rue du Mail, at the heart of D’Ieteren and the heart of Brussels, we are extremely well-positioned. This is a fantastic showcase for our exclusive brand in Brussels and the perfect setting for the presentation of our new super sports car. I would like to express my sincere thanks to owner Roland D‘Ieteren and General Manager Thierry du Parc. I am convinced that the newly designed showroom will provide great support for the market success of the Chiron in Belgium.”
Thierry du Parc, General Manager of Bugatti Brussels, said at the ceremony: “At Bugatti Brussels, we are very proud to represent this fascinating brand at a new location and with a new design. It is a great honour for us to be able to present to our customers the Bugatti Chiron, the ultimate super sports car and the latest icon from the house of Bugatti.” The D’Ieteren Group was established in 1805 and has been an official Bugatti dealer in Belgium from the beginning. In Brussels, Bugatti and D‘Ieteren have created a stylish Bugatti world. With Bugatti blue as the predominant colour, the showroom, with a floor space of almost 120 square metres, is characterised by clear lines and surfaces. Exhibits illustrate the impressive technical details of the Chiron. A communication strip running along a curved white brand wall presents information on products and highlights of the brand history. In addition, customers have the opportunity to configure their new Bugatti in a comfortable lounge featuring furniture from the Bugatti Home Collection.
Rue du Mail, 50
By individual appointment
Sales Specialist Bugatti Brussels
Phone: +32 497 57 63 38
Bugatti Automobiles S.A.S. is the manufacturer of the world’s most powerful, fastest, most exclusive and most luxurious production super sports car. Since it was established in 1909, the French luxury brand has had its headquarters at Molsheim, Alsace, where 450 Veyrons were produced from 2005 to 2015 and the new Chiron, which is to appear in a series limited to 500 cars, is to be hand-crafted from the autumn of 2016. With a power output of 1,500 HP, unprecedented for production vehicles, an exceptionally high torque value of 1,600 Nm between 2,000 and 6,000 rpm and a wide variety of technical innovations, the Chiron sets new standards in every respect. More than 200 customers have already ordered their Chiron. The brand, which has been part of the Volkswagen Group since 1998, employs almost 300 people. With 33 dealers and service partners in 17 countries in Europe, North America and the Middle and Far East, Bugatti is now a global player.
1 Near-production vehicle without type approval – Directive 1999/94/EEC does not apply
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